Misha Andersen born in Finland in 1975. Currently based in London. With formal education in art and BA Hons School of Design.

.Misha Andersen is an art director and creator behind this Hypnotic Transformation project.

Reflecting her vision of creating a studio recognised for design inspired spaces, art collection Misha’s lifelong love of architecture, art, design, travel and adventure has inspired to create series of photography projects.

The first idea of doing this project took place in one of the Misha’s global trips. “As global nomad, I always wanted to represent female transformation in different cultural context. It is a tribute to Japanese culture with a very provocative female twist. Asia always fascinates me so I decided to start with East and in the future to continue with different countries.”

I was lucky to count on an international talented team, supervised by Robert Fairman Executive producer, Photography Execution Jose Aragon, Stylist Iwata Takumi.

Hypnotic Transformation project , inspired by conceptualizing traditional Japanese images with wedding Kimono , Samurai armours, Geta for Orian ( High platform shoes for Japanese courtesans of Edo period, the difference between Geishas and Orian were significant, as Orian were educated women who were master of a wide range of traditional arts), history of Yakuski (Japanese gangster) tattoos (Irezumju), is shot of a woman whose body is covered in tattoos.

Each transformation from purity , to intriguing warrior , slow seduction and finally submission where the rope artist Shibari use rope to design stunning patterns that bind and accentuate the curves of her body. It’s about consensual art of experimentation and stimulation where deepens sense of respect, admiration for her own power to give control, the trust, the art of those who participating. She is unique, her body is a gift, she is in control of her life. Beautifully printed, each print echoes the superannuated feel of the subject matter. Sexy, edgy, and resilient, Hypnotic Transformation narratives depict women whose sexuality is defined independent of the male.

Produced by Misha Andersen Design

Tokyo, 2016